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A northern California-based designer & illustrator focused on crafting beautiful, memorable branding.

“Design is the silent ambassador of your brand”

—Paul Rand

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Discover how a thoughtful approach can help your brand stand apart from your competition and reach your audience.

We understand that your business is unique. That’s why every project begins with a thorough brand discovery and a strategic approach. Your business goals are front of mind from initial sketches to final deliverables and brand guidelines.

01

brand discovery

02

design & refine

03

launch & support

FEATURED PROJECTS

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Orinda Intermediate School Bulldogs
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Amy Drake Dance Photography
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Tumalo Sisters Farm & Trucks
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Hamster Font Icons
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Seal Blockchain Storage Provider
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The Station - shopping center
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FEATURED PROJECTS

Seal - blockchain storage provider

To capture the benefits of a decentralized, agile storage system, Seal sought a beautiful icon that showcased the power and fluidity of their ground-breaking platform. –with Stitzlein Studio

Hamster Font Icons

A set of five icons makes a fun addition to the new font, Hamster, designed (by Stitzlein Studio)

 Tumalo Sisters Farm & Trucks

A quirky, fun logo for family farm and truck restoration business in Bend, Oregon.

Orinda Intermediate School Bulldogs

A fresh, friendly mascot for the local middle school. This bold, smirky pup makes his appearance on school swag, car magnets, and banners.

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The Station - shopping center

This market hall-inspired shopping center in the town of Orinda, CA, needed naming and branding. The logo drew inspiration from the idea of connection to highlight the many outdoor gathering areas.

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Amy Drake Dance Photography

This South Bay Photographer needed a logo that captured the fluid lines, elegance and beauty of the dancers she photographs.

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Hi. I’m Laurie

I help businesses stand out from the crowd by creating brand identities that focus on the characteristics that make them unique. Drawing on years of experience in Chicago and San Francisco working with Nike, Levi’s and countless startups, I’ve developed a process that takes your brand from idea to reality.

Testimonials

We now have a logo, website, and overall brand that is 100% aligned to that vision.

“Working with Laurie was truly collaborative. She took abstract ideas and translated these into beautiful, unique designs for Solutions Lab, LLC. Her expert guidance helped our team realize our vision. We now have a logo, website, and overall brand that is 100% aligned to that vision. Laurie always goes above and beyond, made every project deadline, and made our team feel truly valued and heard.”

– Suzanne Kelly-Lyall, Solutions Lab

Laurie doesn’t just generate a font logo or spit out something generic. She is a true artist through and through.

“Laurie designed the logo for my photography business. She paid great attention to the image I wanted to convey to my target market, taking into account several aspects of my business. Laurie doesn’t just generate a font logo or spit out something generic. She is a true artist through and through. She sketched out many versions in pencil. I was so impressed with this artistic ability and preparation. We were able to take one of these sketches and turn it into an entire brand that looks well thought-out and professional. I am so proud to display the logo on my marketing materials.“

– Amy Drake, Amy Drake Dance Photography

Our logo is like a statement piece, it’s like a great pair of shoes or glasses.

“Laurie was incredibly helpful from the very beginning. They provided EPNA with a wide variety of options and ideas. Our logo is our statement piece, it’s like a great pair of shoes or glasses. It’s what we are as a company…solid, sleek and professional. ”

– Laura Calixte, EPNA

She has the talent and technical abilities to translate abstract concepts into wonderful, professional graphics that convey the concepts in new and striking ways.”

“I have contracted with Laurie three separate times to develop logos and graphic sets for a non-profit educational organization as well as my own consulting organization. She is a wonderful listener, and each time we worked together she has expertly created exactly what I had hoped for but could not visualize myself. She has the talent and technical abilities to translate abstract concepts into wonderful, professional graphics that convey the concepts in new and striking ways.”

– Melanie Booth

I’m so excited to get my business off the ground!

“Laurie showed an incredible ability to easily understand what I do and quickly translate that into a look and feel that fully represents my brand.. I’m so excited to get my business off the ground!”

– Tanya Caragol, Outcomes for Life

KIND WORDS

SEE THE LATEST ON INSTAGRAM

@lauriezdesign

Recently, I was asked by the sweetest client to illustrate a mermaid for his wife as an anniversary gift. The illustration was painted onto a GoYard backpack in the bold colors that this mermaid aficionado loved. In addition to the bag, we also creat
Not only is she an extremely qualified candidate for Orinda City Council, but @electedda_ is also one of the best dressed in all of this cute swag! Honored to work on Edda’s campaign materials. Go vote!!
Hamster icons? Yes please! @stitzstudio asked me to design some fun furry faces to complement their new typeface, HAMSTER (to be released in a few short months by Fontwerk). Not only are these cute and filled with character, but they are simplified d
Initial sketches are always my favorite part of the design process, (and the most important!) I was asked to design hamster icons for a font created by @stitzstudio based on their iconic hamster trails. Stay tuned for the final designs of this super