Amy Drake Dance Photography
• brand identity
• business cards, brochure
This talented South Bay photographer was moving her business in a new direction. After years of photographing families, she began shooting dancers, and wanted a logo to reflect their grace and energy. The final logo merges an elegant serif A with a calligraphic form. A classy serif font was then added alongside a utilitarian sans face. The color palette intertwined the soft blush fabrics of the dancers with a classic dark slate and a pop of gold. In addition, business cards, a brochure and a simple circle logo were created.
design process
FROM BRAND DISCOVERY TO FINAL LOGO DESIGN
Research: Every brand identity begins with a thorough discovery phase. Here, the obvious influence was the elegant forms of the dancer’s themselves.
Sketch: Based on these studies, I began sketching out the letterform in various styles to capture the movement and grace of the dancers.
Design & Refine: After presenting the sketches, we continued forward with a few designs in vector format until we ultimately chose our favorite.
